What is your influence on social networks? Peer Index is a startup trying to answer that question.
The London based company analyses online reputation based on social networks. It crawls through millions of online profiles to establish individuals and companies’ social capital in terms of audience, activity and authority.
It is currently looking mostly at Twitter, but LinkedIn, Facebook, Quora profiles and a maximum of three other blogs or websites add to the weighting.
Peer Index selects topics of discussion and identifies the experts on each topic. In the future, it hopes to grow to the point when you could enter any topic, like “restaurants in London” and find out who the experts are. Then you could follow them, read their opinions on the topic, and possibly even contact them.
The social score system targets marketers and PR agents, who are the ideal clients of Peer Index.
Its biggest competi¬tor is Klout but other competitors on on¬line authority and influence include Traackr, Twitalyzer and Tweet Grader (from HubSpot).
Although there is an appeal¬ing market for targeted advertising, critics point out that it is hard to produce relevant and accurate results, beyond the number of twitter users, retweets or mentions.
The company was founded by Azeem Azhar who has a background in journalism and online media.
Have you tried Peer Index or one of its competitors? Did you get any interesting results? Share your thoughts with us, via comments box, twitter or mail